Unfortunately, the first word that pops to mind when many people mention email marketing is ‘spam.’ The junk mail of the modern era, spam is frequently held up as an abominable combination of inconvenience and social evil, with spam blockers and anti-spam petitions filling the news online and offline. Of course, this means legitimate email [...]
Posts Tagged ‘Brandcasting’
Email Marketing – Three Keys Before You Hit Send
November 27th, 200910 Tips For Copywriting Success
November 19th, 2009While video and multimedia technologies are rapidly expanding, the Web remains a largely a text-oriented system. Text utilizes far less space than video or audio, and remains the go-to medium for the majority of the web’s public content. This means that there is a lot of copy on the web, so a savvy copywriter should [...]
Article Writer – Do You Need One?
November 13th, 2009Content is king. Your web presence needs content that your audience will be interested in, period. People go to websites for the content they provide. They read web comics for amusement, visit consumer advocacy sites to inform themselves, visit political blogs to find causes to champion – in short, people visit websites to find things [...]
Three Paths To Better Link Building
October 29th, 2009Information drives the World Wide Web: websites, articles, directories, databases, blogs, vlogs. Where there’s a desire for information, there is someone on the web who either has it or is willing to provide it. Sites host everything from personal interests to highly rated, peer-reviewed academic articles intended for circulation among the intellectual elite. The web [...]
