Custom envelopes for marketing should always be persuasive. Since it is the first thing people see when it comes to direct mail marketing, your envelope printing should be at its best to prevent people from looking at your mail like it was just the usual junk mail. To persuade people that your envelope printing is more special and more important, you really need a good custom envelope concept.

If you want to know how others try to make persuasive custom envelopes, there here are a few examples that might be a good inspiration for you.

• The leading mystery – One of the best and most persuasive types of custom envelope design is the “mystery envelope”. In a mystery envelope, you basically entice readers about the information within your custom envelope. This can be done with varying degrees of creativity. For example, some people just use words such as “you could already have won”. Some others though prefer a more subtle approach though, by using black envelopes and silver ink, with the words “an important message”. By adding that air of mystery with the text and color of your custom envelopes, you can persuade readers to keep your marketing mail for further investigation inside. Everybody loves to solve a mystery.

• The beauty factor – Beauty can also a big factor in convincing people to keep your marketing mail. Let’s face it, good looking envelopes will always be worth keeping and bad looking ones will always look “junky” and meant for the trash. Your custom envelopes should always look extraordinarily beautiful and expensive so that people can be persuaded to keep it. It is always a shame to throw away something that looks great, even if you suspect it is just a marketing mail. So make those custom envelopes shine by hiring a professional graphic artist so that he or she can make it as beautiful as possible.

• The endearing slogan – Slogans also mean a lot in marketing envelopes. If you have a cute, catchy phrase printed in your envelopes, sometimes people can pick it up, be entertained and just keep your marketing mail for later reading. A nice joke, a good and thought provoking quotation from someone important, or even just a small limerick or poem should do quite well. As long as your target readers can really relate to your slogan, it should work well enough to convince people that they are holding something more than just junk mail.

• The official looking envelope – Finally, being persuasive in custom envelopes may also mean printing them with that certain official looking aura. For example, using a big logo of your company, with its full and complete business title can work well into making the custom envelope look official. Moreover, if you make the tone of the text formal with the official titles of the sender and the receiver, people will really think that the mail is something big and important. They will be quite persuaded to pick up this kind of mail and read it. This should give you the opportunity to deliver your marketing mail with respect, dignity and professionalism that it deserves.

So that is how you create persuasive looking custom envelopes for marketing. It is just about being creative and knowing how people can react to certain design themes. If you get that right balance of creativity and respectability, your envelopes can be quite persuasive for your benefit.

About the Author: Visit this site for more information on envelope printing and custom envelopes

•Read Other Articles by kitkat

•Subscribe to author's feed

Share This Article!

Related Articles:

• Communicating the Right Impression With your Custom Envelopes
• Tips On Designing Your Envelopes
• Use Promotional Materials To Market Your Organization
• Get Your Readers Excited in Getting Custom Envelopes
• Wanted: Perfect Envelope Printing Output
• Envelope Printing in the World of Marketing
• Kinds of Business Envelopes
• Get Your Envelopes Opened
• Bored Customers? Envelope Printing Is The Answer
• The Value of Prioritizing