Attention heatmaps analyze levels of attention, brand effectiveness and placement, as well as breaking down the ad’s Flow of Attention. Such Pre-testing can be used to identify weak spots within an ad and to improve performance and location of brand. Attention heatmaps are not a substitute for landing page testing, but it can help you to improve the quality of your landing page, to make sure that the call-to-action is clear, and to make sure that other visual elements do not distract from the stated conversion goals.
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About the Author: If you’re looking for attention heatmaps, conversion rate optimization or landing page optimization, you need to check out Easy Street Interactive.

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